Mobile Advertising Is Exploding And Will Grow Much Faster Than All Other Digital Ad Categories

Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users. Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).  But BI Intelligence expects that this gap will narrow substantially, as enthusiasm grows for mobile...